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How have PR professionals adapted to the digital world? As audiences struggle to assimilate information from a vast amount of media, Florence Ranson describes how impact can be achieved through ...
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Putting antibiotics on the agenda
A speech at the We Know Media Event in London showed how research can help campaigners help others.
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Newspapers are taking advantage of an avalanche of online data to create a new form of journalism.
British newspaper The Guardian has been one of the ...
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Building digital BRICS
Three different speakers at the WKM event– from Brazil, Russia and China – explained how digital is gaining momentum in their markets.
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Experienced PR professional Jane Wilson, CEO of industry body the CIPR, talks about how her job has changed in the digital era.
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In this video, Richard Brinkman, head of KantarSport UK at Kantar Media, talks about how the sponsors of sporting events will use social media.
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Media evaluation in a tradigital world
Those seeking positive PR neglect traditional media at their peril, says Philip Lynch, Media Evaluation Director of Kantar Media UK
