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# 02
Media evaluation in a tradigital world

Those seeking positive PR neglect traditional media at their peril, says Philip Lynch, Media Evaluation Director of Kantar Media UK

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# 02
Giselle Bodie, Chief Operations Officer for Media Monitoring and Evaluation in Europe, Kantar Media

The explosion of social media has given the consumer a louder voice than ever before.

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# 02
The 24-hour brand

In an interview, pioneering blog and web entrepreneur Loïc Le Meur shares his views on brands and social media.

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Contact us

Europe: François Nicolon, francois.nicolon@kantarmedia.com

France: Nicolas Laugier, nicolas.laugier@kantarmedia.com

Spain: Miguel Angel Fontan, miguelangel.fontan@kantarmedia.com

Ireland: Dan Halliwell, dan.halliwell@kantarmedia.com

Germany: Joerg Kramer, joerg.kramer@kantarmedia.com

UK: Philip Lynch, philip.lynch@kantarmedia.com

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About us

There is now a different velocity to how communication is spread, shared and consumed.  
The sheer mass of powerful digital and social media, combined with traditional platforms,
is changing the dynamics of how the world participates in brand communications.  
Kantar Media is dedicated to partnering with media owners, media agencies and brand owners to maximize the opportunities in the cross media world.  Whether optimizing the number and value of audience exposures and interactions, benefitting from quality, timely and cost-effective media measurement data, or planning the next big campaign.

Kantar Media combines the deepest expertise in the industry to provide media and marketing intelligence including: Media evaluation and  monitoring, social media research, audience and cross media measurement, market influence analytics, online consumer behavior tracking, media consumption and media planning.

Kantar Media has a global reputation, providing services in more than 50 countries with a significant presence in Europe and the US.  Our three core businesses – Intelligence Audiences and TGI & Custom - track more than 3 million brands and provide vital market intelligence to more than 16,000 clients around the world.
Our 360 degree perspectives and thinking optimize the crucial intersections of our clients’ brand communications and their audiences with simple, elegant, best-in-class solutions that create maximum value across each step of the communications cycle. In other words, maximizing the momentum for competitive advantage.